Buyer of Holiday Stationstores plans to keep the name and brand

The company buying Holiday Stationstores Inc. plans to keep using the Holiday name and brand after it’s officially acquired, according to a company spokesperson.

Holiday Stationstores, the Bloomington-based 522-store chain of gas station convenience stores, is being acquired by Canada’s Alimentation Couche-Tard Inc. The deal is expected to close in Couche-Tard’s 2018 fiscal third quarter. Couche-Tard is one of the largest convenience store chains in the world. It owns the Circle K chain and operates a retail network of more than 12,000 stores around the world.

After the initial announcement of the acquisition, some investors speculated that Couche-Tard could flip the Holiday brand completely over to Circle K. The company has made the move in the past. In 2015, it converted all of its North American convenience stores outside of Quebec to the Circle K brand.

However, Couche-Tard didn’t want to toss a popular brand.

„Holiday Stationstores have strong name recognition and reputation in the region, and we plan to continue that legacy (which includes the name/brand) following the close of the acquisition,“ Couche-Tard’s North America Director of Communications Lisa Koenig said in a statement.

It’s unknown if the company plans to keep the name of all Holiday locations or if some will eventually be converted to Circle K stores. The company declined to comment on specific locations.

The acquisition of Holiday was approved by company shareholders in late July. The purchase price has not been disclosed.

Recent filings from Couche-Tard have shed more light on the scope of Holiday’s business: 374 of its locations are company owned and 148 are operated by franchisees. There’s also a fuel terminal in Newport that supplies one third of its stations, allowing the company to have a supply edge in the Twin Cities market.

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